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Following a dynamic, path-dependent view of the market selection process over time, the hypotheses are tested using a longitudinal database containing observations of the foreign market selection behavior of 140 online retailers in Europe, accounting for 825 market entries over 15 years.
Our results section contains the hypotheses testing with a rank-ordered logistic regression model using data from the market selection behavior of 140 European online retailers from a geographically diversified country sample (all EU countries plus Norway, Russia, Switzerland, and Turkey), containing 825 market entries.
This is the standard tool for analyzing preferences, if data with a rank-order, e.g. sequential market entries, are available (Fok, Paap, & van Dijk, 2012).
These retailers are responsible for 825 market entries (ø 5.9 market entries per online retailer) in the
We follow Shneor and Flaten (2008, p. 46), who conceptualize a market entry for internet-enabled internationalization as "'market-specific shops',
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